PhotoServe / PDN | A Bit Near The Buckle | By Mindy Charski | FEBRUARY 19, 2008
“Some of the images that fashion provocateur Terry Richardson shot for Belvedere Vodka’s new lifestyle driven campaign were too provocative for an alcohol brand to use in general advertising, says Paul Ashworth, senior vice president at Belvedere. But at least five shots appear in the new effort created by Berlin Cameron United in New York that aims to make the premium brand more exclusive and “challenge people’s perception of luxury,” the client says.”
“The $20 million effort for the brand of LVMH Moët Hennessy-Louis Vuitton of France broke at the end of last year.”
“Richardson also directed and appears in the campaign’s television spot, which also features actor Vincent Gallo.”
…in which, once again, middle ground is sought (in no specific order) between creative and sexual expression, general social acceptability and trying to sell lots of product, specifically, an alcohol product…
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