Tag Archive for 'marketing'

Starting Out in Location Scouting

Occasionally, I get emails asking how to get started in location scouting / location management. I am often suspicious that people that write these letters are looking for a way - ANY way - out of whatever it is they are currently doing (and potentially dislike) rather than actually being genuinely interested in the location services field - It’s a “real” job with lots of responsibility and very well not nearly as glamorous as you might have imagined.

Didja know the Location Department is the department in charge of making sure the trash gets carried away at the end of a shoot?

Also, let’s face it, I am a pretty easy target - a quick email requesting a free look into the crystal ball is a pretty cheap investment in a career and I am pretty easy to find.

… so how might anyone really know they want to be a location scout?

It’s almost like, if they did know, they wouldn’t be asking.

…but that’s just me, and as remote as it might be ;) there is a distinct possibility that my thinking on this could be flawed.

That said, this is how things happenned for me:

I attended the Art Institute of Fort Lauderdale (AIFL) in Fort Lauderdale, FL and earned an Associate of Science Degree (AA) in Photography.

Also at the time, I, of course, had aspirations to become a world-famous, world-travelled, filthy-rich, rockstar commercial photographer. When the major ad agencies of the world and top-shelf design firms of the world didn’t beat a path to my door upon graduation, I set about trying to learn more about my craft in the “real” world, seeking work as a photo assistant in the Fort Lauderdale and Miami media markets. At the time I entered the workforce and with considerations toward the size of the market I was in, I found staff positions in short supply, however, there was a blooming market for freelance photo assistants, helped by a blossoming South Beach “media scene” (and of course the generally balmy year-round weather in the region, which includes incredible stretches of pleasant, dry weather in the winter…) being fueled strongly by the fashion industry (as well as interest by advertising and media of many other types…), renovations and rehabilitation of the Art Deco buildings in the South Beach area of Miami Beach and a general boomtown economic environment of South Florida at the time. Miami Vice was in production then. In addition to working with local photographers I had a great opportunity to work with a number of photographers and production companies from all over the world, including a number of European-based teams and teams from New York, southern California and Chicago, to name a few.

One of the photographers I worked with as a photo assistant in south Florida was a fashion advertising photographer from the New York City area, Tom Contrino. I worked as a local second assistant with Tom for two seasons and when his first assistant moved up the ladder to a photographer position in the still life area of the business back in New York City, I was offered an opportunity to move north to the New York City area and become Tom’s full-time, staff first assistant, which I accepted.

In addition to freelance location scouting and production coordination for photography (both of which I discovered very early on that I found very gratifying and enjoyable) once I went to work to work for Tom I had an opportunity to expand my experience in these areas and learn an enormous amount about what it takes to operate a successful commercial photography business from the inside out and on a day - to - day basis - in addition to jobs we produced for clients, which often at times included location scouting and production coordination, in addition to my regular duties on shoots as a camera assistant and lighting tech, I was soon handling many back end chores such as hiring extra assistants, invoicing, equipment rental / purchasing, insurance inventorying, promotion - it all rolls together in a busy photography business.

My tenure with Contrino Photography also offered me an excellent opportunity to travel and even tho I settled in New Jersey, in the New York City metro area, I travelled quite a bit with Tom for work back to south Florida, to California, New Mexico, Nevada, Colorado, Chicago, and other destinations around the U.S.

Eventually, after six years with Tom, it was, of course, time to move on and I became, once again, temporarily, a freelance photo assistant / production assistant, with aspirations AND experience needed to develop my own freelance location scouting / production business, working with photographer / director / producer clientele; subsequently, providing location services / locations for film / television / photo / events and production services for photography is what my current occupation consists of. Thru networking and marketing / promotion I have extended my location services beyond still photography to include video, motion picture and event clients.

The “new frontier” for me (when I started out there was no email / we photographed locations using print film and made manila paper location folders filled with panoramic photos made by taping together 4×6 color prints…) is HDRi and image-based lighting for digital imaging (still and motion) and I have an association with Q-spheres to this end.

I keep a running blog and online resume of sorts of jobs as I complete them which can be found at rrhobbs.us

My website and home page, nyc.locationscout.us is both a blog and resource for location services and production. Please spend some time on the FAQS page! Use the search page and web and dig around for results for relevant location scouting search terms.

Look on the sidebar, I can be found on most of the popular social networks (i.e. Twitter, Facebook, etc.)

Anyway, that’s how it’s happenned for me - there is no magic formula for entering and developing a successful location scouting career - everybody is different and in the beginning it is often difficult to tell what you are truly interested in personally and / or how / if you might be of problem-solving service to enough people to make a career for yourself. SO much is tied up in personalities, personal priorities and changing needs, business relationships, aptitude and developed skills. - You really may only THINK you want to become a location scout / location manager… The only sure way to find out is to get out there and start DOING.

I always tell aspiring newbie location scouts to look for film school student film projects and productions to work on - attending film school is an excellent background for a location scout, some grounding in filmmaking is a very neccesary prerequisite. Look for start up and no / low budget short films and movies to volunteer for - you get out what you put in - hell, even if you are “just” sweeping the floors, you still get to watch - and learn - you have to expect you are initially likely letting yourself in for a period of going hungry and still, somehow, making ends meet - you have to be generally resourceful, develop keen communication / negotiating and research skills and you have be willing to toot your own horn (without being annoying) - but as you learn and start becoming a problem solver - if you love your work and are good at it, it will show! - making someone’s life easier, they will tell their friends and associates - The rest is yours to discover and grow by.

feed Yahoo! Search: location scout

  • Wikipedia - Location Scouting (I started and regularly contribute)
  • Go For Resources | Getting Started in the Film Industry
  • Location Works | How to Become a Location Manager
  • LocationTalk
  • Budget Travel Online | How Location Scout Kevin Hodder Got His Awesome Job
  • Cash B’s My Life As A Location Scout




  • RH | GeoURL | NAC | Plazes | Dipity | outside.in | Mapufacture | Post Map


    Sphere: Related Content

    Screen Digest

    Screen Digest | About Screen Digest

    Screen Digest is the pre-eminent source of business intelligence, research and analysis on global audiovisual media. Based in London, UK, Screen Digest has tracked the development the world’s media markets for more than 30 years.”

    read more

    About | Analysts | Press Releases | Events

    RH | GeoURL | NAC | Plazes | Dipity | outside.in | Mapufacture | Post Map


    Sphere: Related Content

    California Film Commission / Howto: Market Your Property

    Specific to California residents but likely useful to property owners nationwide:

    California Film Commission: How to Market Your Property

    “In an effort to assist property owners who wish to rent out their home or business to motion picture production companies, the California Film Commission (CFC) has prepared the following information to help you promote your property. These are some ideas to think about before you get started.”

    read the rest

    RH | GeoURL | NAC | Plazes | Dipity | outside.in | Mapufacture | Post Map


    Sphere: Related Content

    links for 2008-05-20


    Sphere: Related Content

    links for 2008-05-17


    Sphere: Related Content

    Creative Directory (Chicago / Midwest)

    Creative Directory

    “The midwest’s leading source for the creative community | Creative Directory Services provides an umbrella site for all aspects of the production community servicing the Midwest”

    read more

    Category Headings of resources (visit Creative Directory for links):

  • Computer / Print / Prepress / Animation / Systems Design
  • Photo / Photographers / Assistant Photographers / Stock Photo / Footage / Images / Photolabs / Service Bureaus / Finishing / Make-Up / Hair Stylist s/ Food Stylists / Home Economists / Photo Stylists / Location Scouts / Sets / Props / Costumes / Stunts / Special Effects / Photo Reps / Illustrator Reps
  • Art / Design / Retouchers
  • Print / Color Separators/ Proofing / Comps / Finishing / Converting / Binding / Direct Mail / Fulfillment / Printers / Promotional Products / Specialty Imprinting
  • Photo / Photolabs / Service Bureaus / Finishing
  • Multimedia / Foreign Language Services / Subtitles / Staging / Exhibits / Trade Shows / Meetings / Location / Sites / Events
  • Film and Video / Production Companies / Studios / Producers / Video / Film Crews / Production Company Reps / Director Reps
  • Audio / Sound and Music Studios / Composers / Sound Design / Music Libraries / SFX / Production Music / Location Recording / Sound
  • Post / Production / Film Laboratories / Captioning / Duplication / Replication / Distribution
  • Equipment / Sales / Rental / Service / Film Stock / Bulk Tape / Recording Media / Teleprompters / Grips / Lighting / Rolling Stock / Studio Rental / Stage Rental / Art Supplies / Photo Supplies
  • Talent / Model Agencies / Performing Talent / Casting / Coaching / Choreographers / Dance Companies / Talent Payment
  • Media / Creative Staffing / Freelance Writers / Marketing Communications / Public Relations / Advertising Agencies / Associations / Organizations / Media Buying / Messenger Services / Business Services / Caterers / Hotels
  • visit Creative Directory

    RH | GeoURL | NAC | Plazes | Dipity | outside.in | Mapufacture | Post Map


    Sphere: Related Content

    Minnesota Creative Source

    Minnesota Creative Source

    Minnesota Creative Source | About Us

    “Building on our years of success producing the Minnesota Creative Sourcebook, this site expands our ability to generate exposure for photography, illustration, design, film & video, audio, printing and related industry services.”

    read the rest

    I found the Minnesota Creative Source and was impressed by its design (by Treefort (Minneapolis, MN) and implementation of RSS feeds to distribute its content. The Minnesota Creative Source feeds contain generous helpings of visual media, i.e. photos and multimedia as well :-)

    My feeling about RSS is, especially, given RSS’s simplicity of use, that RSS is currently a vastly under-utilized media and information distribution technology with much unrealized potential that is sort of waiting for the much of the world to catch up with it!

    FYI an often good way to tell you have found RSS content is by this icon (…via Wikimedia Commons…)

    RSS Icon Minnesota Creative Directory RSS Feeds available:

  • # Subscribe to Entire Minnesota Creative image portfolio: Images RSS
  • # Subscribe to Entire Minnesota Creative audio & video portfolio: Audio & Video RSS
  • # Subscribe to Advertising Agencies: Images
  • # Subscribe to Web Design/Internet Services: Images
  • # Subscribe to Film/Audio Production: Audio & Video
  • # Subscribe to Design/Marketing: Images
  • # Subscribe to Illustration: Images
  • # Subscribe to Industry Services: Images
  • # Subscribe to Photography: Images
  • # Subscribe to Printing: Images
  • go there

    Minnesota Creative Source Photocast

    A feed of photos from the top creative talent in Minnesota including photographers, illustrators, designers, and other creative individuals and companies.

    Treefort [Test] 2 Jul 2009, 10:26 am

    Treefort [Test] posted a Web Design/Internet Services:Web Applications image.

    Source: Minnesota Creative Source Photocast Minnesota Creative Source Photocast |

    LBF Photo, Inc. 23 Jun 2009, 11:55 am

    LBF Photo, Inc. posted a Photography:Advertising image.

    Source: Minnesota Creative Source Photocast Minnesota Creative Source Photocast |

    LBF Photo, Inc. 23 Jun 2009, 11:24 am

    LBF Photo, Inc. posted a : image.

    Source: Minnesota Creative Source Photocast Minnesota Creative Source Photocast |

    RH | GeoURL | NAC | Plazes | Dipity | outside.in | Mapufacture | Post Map


    Sphere: Related Content

    links for 2008-05-02


    Sphere: Related Content

    links for 2008-04-27


    Sphere: Related Content

    Wired: Crowdsourcing

    Wired 14.06: The Rise of Crowdsourcing

    “Remember outsourcing? Sending jobs to India and China is so 2003. The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R and D.”

    read the rest

    Technology and business models are changing daily… one has to play their best game and make wise, sometimes complicated choices to be successful in the world of commercial photography. Ability to adapt, change be flexible and think on one’s feet is a prerequisite in the world of selling imagery for profit… not that that is anything new.

    Changes in commercial photography (as well as film, tv and video ) markets directly affect the production (including location services) industries. Articles such as this help provide insight as to marketing and planning for location scouts / location managers as well.

    feed Wired Top Stories

    RH | GeoURL | NAC | Plazes | Dipity | outside.in | Mapufacture | Post Map

    update 4/11/08: added map, feed, general cleanup | original timestamp: May 30, 2006 @ 09:03


    Sphere: Related Content

    Links for April 6th

    These are my del.icio.us links for April 6th:


    Sphere: Related Content

    Links for April 2nd

    These are my del.icio.us links for April 2nd:


    Sphere: Related Content

    Lessons From the Music Industry?

    I present for your consideration:

    Seth Godin’s Blog | Music Lessons | …via PhotoMatt

    “Things you can learn from the music business (as it falls apart)

    The first rule is so important, it’s rule 0:

    0. The new thing is never as good as the old thing, at least right now.
    Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late. Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t.”

    read more

    Several points raised:

    “0. The new thing is never as good as the old thing, at least right now.”

    “1. Past performance is no guarantee of future success

    “2. Copy protection in a digital age is a pipe dream

    Read the rest…

    About Seth Godin

    Seth Godin:

  • writes the most popular marketing blog in the world;
  • is the author of the bestselling marketing books
    of the last decade;
  • speaks to large groups on marketing, new media and what’s next;
  • and is the founder of Squidoo.com, a fast-growing recommendation website….
  • …You can read his wikipedia bio, reviews of his seminars and what Google thinks of him.”

    read more

    feed Seth’s Blog
    • What should I do on your birthday? | Saturday, 4 July 2009, 4:37 am
      On July 4, birthday of the USA, we’re supposed to blow off fireworks, eat hot dogs and buy a Chevrolet. On Columbus Day, birthday of an early imperial. […]
    • What to do with special requests | Friday, 3 July 2009, 5:20 am
      The bike shop is busy in June. If you bring your bike in for a tune up, it will cost $39 and take a week. A week! What if someone says, “I have a bike. […]
    • The purpose of a book cover | Thursday, 2 July 2009, 6:11 am
      (and I think it works for lots of products) Is the purpose of the cover to sell books, to accurately describe what’s in the book, or to tee up the rea. […]

    RH | GeoURL | NAC | Plazes | Dipity | outside.in | Mapufacture | Post Map


    Sphere: Related Content



    News Archive · Weblog Archive · Tag Archive · Sitemap · 25 Mile NYC Film Zone Map · Post Map · Weather · More Local Data · Links · Technorati · Design Credits · All Contents © 1999-2009 nyc.locationscout.us
    Blog Directory for Clifton, New JerseyNew York City Blog Directory

    Bad Behavior has blocked 1282 access attempts in the last 7 days.