Ads Created by Users

NY Times: Advertising: An Agency’s Worst Nightmare: Ads Created by Users | By JULIE BOSMAN | Published: May 11, 2006

“IT all happens in 24 seconds. Like a souped-up Transformer robot, a silver Sony stereo rapidly deconstructs, then reassembles into the shape of a flat-screen television. The television then converts into a DVD player. The DVD player to digital camera. The camera to portable PlayStation.

The animated spot is the latest television commercial for Sony Electronics, but its creator is not a technology wizard at either of Sony’s two advertising agencies. The commercial is the work of Tyson Ibele, a 19-year-old from Minneapolis who won a contest on the cable network Current TV for its first viewer-created ad message; it will run for the first time today.”

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It’s so important to continually find ways to provide value in a world of changing and advancing technology.

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