Lessons From the Music Industry?

I present for your consideration:

Seth Godin’s Blog | Music Lessons | …via PhotoMatt

“Things you can learn from the music business (as it falls apart)

The first rule is so important, it’s rule 0:

0. The new thing is never as good as the old thing, at least right now.
Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late. Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t.”

…read more…

Several points raised:

“0. The new thing is never as good as the old thing, at least right now.”

“1. Past performance is no guarantee of future success”

“2. Copy protection in a digital age is a pipe dream”

Read the rest…

About Seth Godin

“Seth Godin:

writes the most popular marketing blog in the world;

is the author of the bestselling marketing books
of the last decade;

speaks to large groups on marketing, new media and what’s next;

and is the founder of Squidoo.com, a fast-growing recommendation website….

…You can read his wikipedia bio, reviews of his seminars and what Google thinks of him.”

…read more…

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