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As a producer or production coordinator, when asked to estimate production costs for a specific shoot, there are almost always some of the basic line items that have to be covered…

The following laundry list is presented with the caveat that, every production is uniquely different and can, in fact (and often does) change on the fly. The following should be used ONLY as a very basic jumping off point:

1. assumes the shoot is for commercial / advertising or editorial / corporate still photo shoot with high production values
2. local (no overnight travel) location shoot
3. a. specific in some cases to the New York City area
4. assumes there is professional talent (models) to be involved

Note: Does not attempt to cover photographer’s production fees or photography licensing fees.

Rates: Fees vary significantly from market to market - if a stable of familiar crew used on past jobs does not exist, best to call as many qualified candidates as possible and get a range of day - rates.

Basic Line Items to Consider:

• Crew

1. Producer (you!;-)
a. PrePro Day(s) (research, crewing, coordination…)
b. Shoot Day(s)
c. Strike / Wrap/ Returns Day(s)

2. Location Scout
a. Research / File Pull Fees / Clearing / Permitting
b. Location Scouting - Photography / Organization / Presentation / Storage
c. Tech Scouting with Photographer / Client
d. Location Management - on set presence on shoot day

3. Casting Director
a. Research / Booking Day(s)
b. Casting Day(s)

4. Stylist(s) (Wardrobe / Set / Prop Stylist(s) as appropriate
a.Research / PrePro / Prep Day(s)
b. Shopping Day(s)
c. Shoot Day(s)
d. Wrap / Strike / Returns Day(s)

5. Hair and Makeup / Groomer
a. Shoot Day(s)

6. Digital Tech
a. Prep / Research / Rental Equipment Pickup / Returns Day(s)
b. Shoot Day(s)

7. Assistants
7a. First Assistant
a. Research / PrePro / Rental Equipment Pickup / Returns Day(s)
b. Shoot Day(s)
7b. 2nd Assistant
a. Research / PrePro / Rental Equipment Pickup / Returns Day(s)
b. Shoot Day(s)
7c. 3rd / 4th Assistant(s)
a. Shoot Day(s)
7d. Stylist Assistant(s)
a. Research / PrePro / Prep / Shopping Day(s) / Returns Day(s)
b. Shoot Day(s)
7e. Casting Assistant(s)
a. Research / Prep Day(s)
b. Casting Day(s)

• Talent
• Location(s)

1. Photo Location(s)
a. Prep / Wrap Day(s)
b. Shoot Day(s)
2. Casting Studio
a. Casting Day(s)
3. Stylist Prep Space
a. Prep Day(s)
4. Talent Holding / Equipment / Prop Staging Space(s)
a. Prep (Staging) Day(s)
b. Shoot Day(s)

• Equipment Rentals

1. Photo Equipment (often as coordinated btn and specified per photographer / digital tech / assistants)
a. Cameras
b. Computers / Accessory Hardware
c. Lighting / Grip

2. Stylist / Misc Rentals
a. Steamer(s) / Clothes Rack(s) / Hangers/ Iron/ Ironing Board/ Tools (some items may be part of kit?)
b. Folding Tables (as may be needed for equipment / props / wardrobe / catering / client workspace)
c. Folding Chairs (as may be used by idle crew / talent / client workspace)
d. Golf / Sun Umbrellas / Folding Canopies / Tent(s) (if outdoors)

• Props / Wardrobe

1. Possibilities to be either/ or purchase(s) / rentals. Coordinate with Photographer/ Stylist / Client

• Set / Prop / Model Construction

1. Set Building is more often related to a studio shoot but probably worthy of mention / consideration here

2. Prop or Model / Miniature / Mock-Ups

• Catering / Food Service / Refreshments

• Transportation

1. Motorhome (if needed)
a. Shoot Day(s)
2. Equipment Truck(s) / Van(s) Rental
a. Prep / Pickup PrePro Day(s) (if equipment not delivered by vendor)
3. Crew Transportation (Cabs / Subways / Auto Rentals as might be used by crew - could be mileage paid if crew owns vehicle)
a. Photo Asst(s) Equipment Rental Pickup / Return
b. Stylist / Stylist Asst(s) Shopping / Prep / Returns
c. Location Scout
d. Casting Director (i.e. Street Casting)
e. Talent (especially if location is outside Manhattan)
4. Trucking and Deliveries / Pickups (if not done by crew as may be appropriate)
a. Product/ Merch (if not arranged by client)
b. Equipment (Cameras / Computers / Lighting / Grip)
b. Props / Wardrobe
c. Couriers (client / crew production hard copy correspondence as may be appropriate)
d. Catering Delivery / Pickup (often part of Catering Fee from caterer)

• Misc

1. Shipping (i.e. hard drives / merch / props to / from client)
2. Gas / Tolls / Parking
3. Copies / Printing/ Misc Office Expenses (i.e sundry call sheets / production books / other office correspondence
4. Long Distance Phone Charges / Faxes

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