Brandsploitation: A New Genre in Film
“FADE IN: What came before
In many ways this article is a sequel; call it “2” or “The Return” or “Product Placement Redux” or “Placementer.” It follows others in examining the product placement phenomenon in film. Some of the available coverage is insightful, most of it is monotonous, and too much of it uses a plot device involving “E.T.” and Reese’s.”
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