AICP | Doing Business: Sequential Liability

Posted on March 23, 2009 by R. Richard Hobbs

AICP | Doing Business: Sequential Liability
 

…Sequential Liability means that the agency as agent for its principal, the advertiser, is liable for payment to the production company only if the advertiser has paid the agency; otherwise the advertiser is directly responsible for the payment.

Certain agencies have inserted a Sequential Liability clause in their contracts. Others have added a side letter to be signed by the production company.

 
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Sequential Liability

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    R. Richard Hobbs :: Location Scout, Location Manager, Location Library and Production Services
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